Full Digital Journey for JLC 1931 Cafe Hong Kong Launch Event 

Jaeger-LeCoultre is a luxury watch brand in the Richemont group. In 2021, the brand celebrates the 90th Anniversary of the Reverso and appoints ViDe team to develop the full digital journey for the event launch. Brand agency produce the Golden Scene Cinema transformed into the 1931 Café and our team develops the RSVP booking platform, guests can book the event tour and film on the website, finish the registration, guests will receive the confirmation QR code as the event pass. We set up the Boomerang Video booth in the event venue, when guests activate the event pass, can take the video or photo in the booth, and the digital copy will sync to the event pass for sharing to social media.

Client /
What-IF Event & Jaeger-LeCoultre

Role /
User Interface & Production
RSVP Booking System
Boomerang Video Booth
Hardware Rental & Installation
Event Technical support

Credit /
Project Management- Nick Chan
Design Adaptation – Ian Chu
RSVP Program – Walter Cheung
Interactive – Chris Yip
Technical Installation – Anson So






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