Jaeger-LeCoultre

#Celebrates Polaris 50th Anniversary Exhibition  – BangKok Siam Paragon

Jaeger-LeCoultre is a Swiss luxury watch and a watch brand in Richemont group. In 2018, brand launch the 50th Anniversary Polaris Collection Launch in South East Asia.
MCTH Event appoints ViDe team to develop the Interactive experience for guest engagement.

We develop the product e-catalog, digitalize opening screen and 120 time slips video booth for engaging the exhibition guests.

Guests can scan the QR code to brand video and product catalog. In the opening ceremony part, event host will let the guests scan the screen digital code for entry touch-based opening game. When all the event guests touch the mobile screen button, will activate the opening video.
And the key items part, Polaris collection launch, we apply the 120 time slips video booth to deliver an immersive experience to guests. Apply the physical texture and animate effect to deliver the Polaris key feature.

 

Client /
MCTH Event Thailand

Role /
User Experience Model
Idea Generation
Digitalize Opening Program
Web Catalog HTML Site
Freeze Motion Video Capture Programming
Hardware Installation and Rental
Event Management & Support

Credit /
Account Servicing – Chanisara Orgawan
Design – Nunista Elle
Producer – Oscar Wanla

 

  

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