Jo Malone London, a globally celebrated luxury fragrance brand, launched its limited-edition Raspberry Ripple cologne in 2025, embodying the playful spirit of summer with a nod to the British seaside. To bring this vibrant campaign to life, the brand partnered with ViDe Insight for a dynamic Travel Retail activation at Hainan Sanya CDF, creating an unforgettable consumer experience.

ViDe Insight crafted an immersive photo experience that captivated visitors by blending creativity and technology. Guests could select their favorite emoji, which was seamlessly integrated into a Jo Malone summer-themed background using advanced chroma key technology. The program then printed the personalized images as postcards, offering visitors a delightful keepsake that echoed the campaign’s whimsical, ice-cream-inspired theme. This activation not only showcased the Raspberry Ripple cologne but also transformed it into a memorable summer moment for travelers.

The campaign, themed “The Spirit of the British Seaside,” resonated strongly with its audience, delivering a playful yet sophisticated experience. By combining interactive technology with Jo Malone London’s elegant branding, ViDe Insight helped create a unique retailtainment journey that left a lasting impression.

Brand /
Jo Malone London Travel Retail

Role /
Design Adaptation
Program Development
Hardware Technical installation