Jo Malone London

#HelloHoney Digital Campaign – Hong Kong & Taiwan Market

Jo Malone London, one of ViDe Insight key client who appoints ViDe team to deliver the #HelloHoney product launch on the digital channel.

ViDe team produce the HTML web application and integrate the Facebook augmented reality function in campaign web. Users click the digital media and advertisement to go the campaign web. Website not only shows the new product feature and details, also have a button going to facebook augmented reality camera for AR function activation.

#HelloHoney campaign web publishes in Hong Kong & Macau region, In Taiwan market, users also can register personal information and submit the #HelloHoneyAR photo in campaign web to joining the lucky draw.

 

Client /
Jo Malone London

Role /
User Experience Model
Idea Generation – Interactive Part
HTML Development
Web Augmented Reality Development

Credit /
Account Servicing – Grace Lam
Design – Ian Chu
Program Development – Matthew Hsu & Chris Yip

 

 

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