Jo Malone London

Declare Your Scent Pop-Up Store

Jo Malone London is a British perfume and scented candle brand and brand marketer plan to apply an interactive element for Summer Pop-up store launch.

Client appoints ViDe team to create the retail activation journey for visitors new product trial. ViDe team develop the lighting sensor with animation to present Jo Malone Declare Your Scent new product serial when visitors take the Jo Malone London product, the screen will display the animation and product details. Through the retail activation with the interactive element can deliver the instant brand message and product edge to visitors.


Client /
Jo Malone London

Role /
User Interface
UX Prototype & Modelling
Animation Production
Sensor Response Program Development
Hardware Device Rental and Support

Credit /
Account Servicing – Jacky Lui
Project Management – Nick Chan
Production – Ian Chu & Nam Chan
Program – Kevin L



Animation Production


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