Jo Malone London

Christmas Gingerbread Land Pop-up Store Digital Experience

Jo Malone London is a premium perfume brand in the global market. In 2023 Christmas, the brand launched the pop-up store in HK Harbour city and appointed ViDe team to produce the digital experience. Visitors arrive at the pop-up store venue and then touch the digital device to experience the AR boomerang video effect, this program also supports the instant selfie printout, visitors finish the experience, and can scan the QR code to share with the social community.

Client /
Jo Malone London HK

Role /
Design Production
Program Development
AR Photo Program
Event Management
Technical Support





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