Johnnie Walker

#DISCOVER THE DEPTH OF BLUE Immersive Experience

In 2023, Johnnie Walker & brand agency appoints ViDe team to develop the immersive experience & program development for pop-up store engagement. Customers can visit the LANDMARK to experience the world of Johnnie Walker Blue Label with this multi-sensorial experience. When customers touch the Blue Label product, will activate the immersive room animation to taste the brand video, and also have an immersive table for visitors to enjoy the hybrid interactive to taste the whisky.

Client /
Johnnie Walker & What IF Event

Role /
Design Adaptation
Sensor with Immersive Programming
Hardware Rental
Event Technical Support



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