In 2023, Johnnie Walker & brand agency appoints ViDe team to develop the immersive experience & program development for pop-up store engagement. Customers can visit the LANDMARK to experience the world of Johnnie Walker Blue Label with this multi-sensorial experience. When customers touch the Blue Label product, will activate the immersive room animation to taste the brand video, and also have an immersive table for visitors to enjoy the hybrid interactive to taste the whisky.
Johnnie Walker & What IF Event
Sensor with Immersive Programming
Event Technical Support