Johnnie Walker is a premium spirits brand. Brand marketers would like to integrate the digital experience in the event dinner to deliver an immersive experience to the guests. Event guests walk through the digital history tunnel and enjoy the immersive dinner at the table. The program integrates with the sound effect, animate video, and performance, guests can watch the animated video on the disk first, then full immersive projection will show in the high table to deliver the BLUE LABEL product story.
User Interface & Production
Immersive Program Development
Event venue technical support
Project Management – Oscar Wanla
Design & Program – Nunista Elle
Technical – Ruby Alice Goh