Kate Spade

Tom & Jerry Limited Collection Launch – FACEBOOK Augmented Reality Application

Kate Spade is a US designer brand in the market. In 2019, the brand launches social activation and appoints ViDe team to develop the Facebook Augmented Reality application for visitor engagement. Visitors can browse the URL through social media advisement, and web URL will activate the Facebook application, Visitors need to show the hard to touch the cartoon icon to activate the animation, finally, visitors can share the video as anFacebook stories or video post.


Client /
Kate Spade

Role /
User Interface Production
UX Modeling
Augmented Reality Development
Web HTML Development

Credit /
Account Servicing – Sophie Yeung
Design – N Choi
Game Program – Benice Tang


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