Kate Spade is one of the key accounts in the ViDe Insight group. In 2020, the brand work with the ViDe team to develop the summer digital campaign for new customer acquisition and digital engagement. We produce mobile web gaming for brand delivery summer collection visual and collection. Customers can control the mobile device to experience digital gaming, customers can collect the fruit icon within 1min to get the incentive. Mobile web programs also integrate into brand CRM programs to identify the member segment for reward delivery.
Kate Spade Hong Kong
User Interface & Production
Project Management – Sophie Yeung
Design – Ian Chu
Program – Alex Lai