Kate Spade

2020 Valentine Day Digital Campaign

Kate Spade launches Valentine’s day digital campaign in 2020. Brand appoints the ViDe team to develop the mobile web for customers to fill in the personal information for souvenir redemption. Also, we build the selfie function in the web portal, customers can take the couple’s selfie when customers go to retail channel to redeem to souvenir, the system will also send the motion flip photo print to the customers as a valentine day gift.


Client /
Kate Spade Hong Kong

Role /
User Interface & Production
HTML Development
Motion Flip GIF photo output

Credit /
Project Management –  Sophie Yeung
Design – Ian Chu
Program – Alex Lai


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