Kate Spade New York

2018 Summer Pop Up Store

Kate Spade is an American designer brand. In 2018 summer, Kate Spade appoints ViDe Insight team to develop the Pop-Up Store interactive part for customer engagement. Kate Spade chooses Citygate outlet to be an event venue for targeting Chinese & International tourists.

ViDe Insight design the photo booth gaming, guest choose the different photo theme through kiosk machine, finish the photo taking; guest can scan the QR code for share to the social media channel. Also, we develop the redemption application for new customer acquisition, guests need to fill in personal information first to redeeming the ice cream gift.

 

Client /
Kate Spade New York

Role /
User Interface
Photo Application Development
Animation Production
Redemption Application
Hardware Device Rental and Support

Credit /
Account Servicing – Jacky Lui
Design – Ian Chu
Program – Walker Cheung
Event Support  – Nam Chan, Pearl Chu & Sophie Yeung

 

Application Part

 

Event Highlight

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