Haikou MOVA Mall TR Pop-Up Store – Vending Machine Retailtainment

Kiehl’s is the skincare brand in the LOREAL group. Brand activation agency appoints ViDe team to develop the vending machine retailtainment experience for Travel Retail Pop-up store launch in the Haikou MOVA Mall. Customers can register personal information on the H5 mobile web first. Then web program will output the QR code digit pass for redemption. Customers can engage the digital machine and show the QR code for recognition. When vending machine identifies the customer’s unique redeem QR code, will drop the sampling gift to customers.

Client /
IGOO Activation

Role /
User Interface & Production
Inventory Program Development
Digital Machine Interaction
Hardware Rental
Technical support

Credit /
Account Servicing – Phoebe Chow
Design Adaptation – Ian Chu
Game Development – Nam Chan
Project Management – Nick Chan



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