Krug Champagne

Krug Studio Pop-Up Store “TASTING SOUND” Immersive Experience

Krug is a luxury spirit in the Moet Hennessy Group. In 2023, the brand agency launched the pop-up store event in the element and appointed ViDe team to produce the immersive experience to pop up store visitors to present the brand story and multisensory music experience. Visitors can taste the champagne in the pop-up store and also enjoy music sensations with an immersive experience in the studio room.

Client /
AC & P & Krug

Role /
Design Production
Program Development
Unity Game Program
Immersive Projection Development
Technical Support