La Mer Asia Pacific

The Wish Lab Retailtainment Project – Full Interactive Experience

La Mer Asia Pacific team launches The Wish Lab retailtainment project in 2019 winter. Brand marketer appoints ViDe team to develop an innovative retailtainment experience in the Hong Kong International Airport.

ViDe team plan to design an interactive tour in the event, let the travelers who can enjoy the unexpected experience before arriving next city. When travelers purchase the brand product as a Christmas gift, can get LaMer silver coins, silver coins have different size and tier; depend on travelers whose purchase amount.

Traveler can insert the silver coins to the digital machine, machines identify the silver coins size to decide how many chances for digital clawing. Traveler can touch the digital screen to control the virtual clawing device when the traveler catches the LaMer wishing gift; the vending machine will drop the Christmas gift to the traveler. The digital machine has 3 different styles of the gift. Christmas gift has LaMer sampling, Christmas decorations, and some small toys, we hope every traveler who can get the unexpected LaMer gift during the hectic holiday.

 

Client /
La Mer Singapore

Role /
User Interface Production
3D Animation Production
HTML Development
Unity Game Application
Digital Clawing Programming
Inventory Management System
Digital Hardware Rental & Installation
Gift & Premium Production
Event Production & Management

Credit /
Account Servicing – Sophie Yeung
Interactive Producer – Nam Chan & Ian Chu
2D & 3D Design – Ian Chu
Game Program – Nam Chan
Event Production – Eric Wong
Digital Hardware – Nick Chan
Installation & Support – Anson So

More case

Kate Spade

2020 Valentine Day Digital Campaign 
View Case Study

Mercedes-Benz

New GLE Launch #Voice Recognition
View Case Study

Lee Jeans 

Real Buddies 360 AR Game - LEE x Coca-Cola
View Case Study

COACH

Digital Machine #2020 CNY Retailtainment
View Case Study

Contact Us

Keep In Touch!

Any time, Anywhere

ViDe Insight Asia 2017
Copyright © 2017 ViDe Insight Limited. All rights reserved.