La Mer one of premium skincare brand in Estee Lauder group. In 2018 winner, LaMer plan to launch the Christmas pop up store with an interactive way for customer engagement. Client appoints ViDe team to develop the graphic identification system and animate Xmas card scanning in the roadshow for visitors engagement.
Visitors arrive at the pop-up store venue, staff will share the A5 Xmas card for visitors decorate the card. The visitor can make use of colour pen and stamp to decorate own Xmas card. After card decoration, staff will assist visitor scanning the Xmas card for program identification. LED wall receive the card soft copy, will cut the Xmas card graphic (removing background) and sync to LED display. The visitor can enjoy watching own art piece in LED display, then the program will transfer the Xmas card copy and identify stamp graphic to output the animate Xmas card. Staff will share the IPAD to visitor fill-in form for getting the digital copy.
Over 90% of guests have a good comment in interactive Xmas card experience part. and also provide a post-campaign data for client evaluation event traffic.
Graphic Scanning Application
3D Identification Programming
Animate Xmas Card Application
Hardware Production and Installation
Event Management & Support
Account Servicing – Helena Wong
Producer – Jacky Lui
Design – Ian Chu
Apps Programming – Henry L & Nam Chan
Event Production & Management – Helena Wong & Sophie Yeung