Lancome is a premium skincare brand in LOREAL Group. In 2019 January, brand appoints The Grand Lab and ViDe Greater China team to produce interactive pop-up store.
Brand marketers would like to integrate Chinese New Year element with an interactive experience in pop-up store. then our UX team to draft the full interactive journey in pop-up store event for engaging roadshow visitors.
– CNY Pig Sticker Augmented Reality
We build the augmented reality photo-taking application when guests touch the tablet screen, the program will activate the kiosk screen to capture the AR effect photo. Guests can scan the QR code to take the softcopy.
– Digital Interactive Touch Game
Guests can press the interactive touch device, then press 2-3 times, can wake the pig icon up, the program will show the CNY lucky tips in touch screen. Guests can choose to print the digital lucky tip to be souvenirs.
Lancome Taipei city pop-up store launch in SOGO area 1st day achieves 1500+ traffic and over 1000+ users joining digital game part in event 1st day.
The Grand Lab & Lancome Taiwan
Augmented Reality Application
Digital Touch Game Programming
Mobile HTML5 Gaming
Hardware Production and Installation
Account Servicing – Nitta Yam
Regional Coordinator – Jacky Lui
Producer -TK Chen
Design – Kiki Bong & Vicki Zhou
Copywriting – Charlotte Zhang
Apps Programming – Johnny Shum
Event Production & Management – Sylvia Menahora