Lee Jeans

2020 Real Buddies Augmented Reality Game – LEE x Coca-Cola O2O Retail Activation

Lee is an American Jeanswear brand. In 2020, the brand launches the O2O activation for the retail channels. Customers can scan the QR code in the LEE 3D visual in the Miramar mall Stairs for mobile site entry. Through the mobile website to scan the visual to activate the augmented reality effect, customer need to scan the LEE JEANS logo first to activate the game lock, then customer can collect the task 1 Buddies LEE icon, and also scan the Coca Cola x LEE logo to unlock task 2, customers need to touch the Buddies LEE to collect the points for joining the challenge game. When customer unlock games 1 & 2, can go to LEE Jeans retail store to scan the Buddies LEE icon to redeem the souvenir, and The top 1 game customer can get limited souvenirs.


Client /
Lee Jeans Hong Kong

Role /
User Interface Production
UX Modelling
Content Copywriting
Web HTML Development
PHP Development
Stairs 3D Visual Production
Installation & Production

Credit /
Creative & Project Management – Grace Lam
Account Servicing – Mingming Zhen
Design – N Choi & June Leung
Program – Chris Yip
Production – Ian Chu


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