Lee jeans is a valued brand of denim jeans in Hong Kong promoted a new product series which crossover Marvel. This time, Lee jeans would like to present an interactive game to guests and let them engage with it deeply. In light of that, ViDe designed and created an interactive game for Lee jeans.
The interactive game was held at Sogo in Causeway Bay. A cabinet window will be set at the Basement 1/F to display the two new products. A QR code is also displayed next to the products display. Guests can scan the QR code to activate the game. Guests answer a few questions in which related to the new products, for instance, which jeans are worn by the displayed model? Guests can choose the correct answer that they believe too. Once they answer correctly, they will be qualified to win a specific gift. Guests can afterward go to the store branch of Lee jeans on the 3/F in SOGO Causeway Bay to get the pin in which designed to perform the characters and style of Marvel.
Lee Jeans Hong Kong
Backend Management Platform
Account Servicing – Helena Wong
Design – N Choi
Programming – Chris Yip & Benice Tang