HELLO KITTY Claw Machine Retail Activation – Kuala Lumper

In 2019, Levis connect the Hello Kitty license and target to launch the retail activation.
Set the claw machine in the Pavilion Kuala Lumpur store, when customers purchase over a specific amount, can redeem a token to join the lucky draw. Claw machine have different levi’s offer for customers to redeem. Campaign KPI target to drive the traffic to KL Pavilion retail store.


Client /
Lighting Factory

Role /
User Interface & Production
Hardware Rental
Event Management & Support

Credit /
Project Management -Ruby Alice Goh
Design & Program – Nunista Elle



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