LOEWE is one of the luxury fashion brands in the LVMH group. Brand agency appoints ViDe team to develop the photo selfie program for new product launch. Customers can scan the QR Code in the store window display to get the digital coupon and photo booth digital pass in the social application. Customers can take the digital pass to the booth to unlock the selfie gaming, then customers can get the photo selfie soft-copy in the LINE social application and get the print out in the booth.
User Interface & Production
Social Application Integration
Digital Coupon Program
Project Management – Oscar Wanla
Design & Program – Nunista Elle
Technical – Ruby Alice Goh