Founded in Japan in 1989, LOJEL has grown into a globally celebrated name in travel essentials, now headquartered in Hong Kong with a dynamic presence across North America, Europe, and the Asia Pacific. Known for its fusion of style and functionality, LOJEL continues to redefine the travel experience for adventurers worldwide.

In 2025, LOJEL raised the bar with an electrifying campaign at its flagship store in Fashion Walk. Partnering with the innovative ViDe team, the brand unveiled a state-of-the-art motion detection game that transforms shopping into an unforgettable, interactive journey.

Move, Create, Celebrate
This isn’t your typical store visit. Step into the spotlight and use your body’s unique gestures to craft a personalized “Moves Wave”—a mesmerizing digital sequence that reflects your individuality. Powered by cutting-edge motion detection technology, this game invites you to play, engage, and connect with LOJEL like never before.

Your Move, Your Memory
The experience doesn’t end in-store. Simply scan a QR code to retrieve your custom “Made to Move Motion,” a digital keepsake you can keep or share with the world. It’s a seamless blend of tech and creativity that lets you take a piece of LOJEL home.

Why It’s a Game-Changer
This bold fusion of innovation and fun showcases LOJEL’s vision for the future of retail—where every visit is an adventure, and every customer is part of the story. Whether you’re a tech enthusiast or just love a good time, this experience promises to captivate and inspire.

Brand /
LOJEL

Role /
Design Adaptation
Program Development
Hardware Technical installation