Vide Insight, a leader in immersive retail technology, recently partnered with M.A.C Travel Retail to launch an engaging pop-up store at Sanya CDF. This collaboration aimed to enhance customer interaction through a custom-designed digital photo application, seamlessly integrated into an immersive GRWM (Get Ready With Me) makeup space.

The pop-up store, designed to reflect M.A.C’s bold and creative identity, invites customers to explore the brand’s latest makeup products in a vibrant and interactive environment. With dedicated zones for different makeup looks and trends, the space encourages playful experimentation, complemented by expert-led makeup experiences that bring the brand’s artistry to life.

Central to this experience is Vide Insight’s innovative photo application, which emphasizes playful stickers and makeup filters. This app enables customers to personalize their photos with a variety of creative stickers and filters inspired by M.A.C’s iconic makeup styles. The playful stickers add a fun, artistic touch, while the makeup filters offer a virtual layer of glamour, allowing users to experiment with different looks in an engaging and lighthearted way. Beyond its entertainment value, the application serves as an effective tool for product discovery, helping customers visualize how M.A.C’s products can enhance their personal style. The application also includes seamless social media integration, allowing users to capture and share their customized looks online. This feature has proven instrumental in boosting digital engagement, as customers become brand advocates by sharing their creative experiences with their networks. The pop-up further enhances this engagement with promotions such as gifts with purchase and social media-driven giveaways, creating a cohesive experience that bridges physical and digital interactions.

The success of the M.A.C Travel Retail pop-up at Sanya CDF underscores the transformative power of blending immersive physical spaces with innovative digital tools. Vide Insight’s technology has delivered a memorable customer experience, showcasing how digital engagement can amplify brand visibility and foster loyalty in today’s retail landscape.

This project exemplifies Vide Insight’s expertise in crafting forward-thinking solutions that redefine retail experiences and strengthen connections between brands and their audiences.

Brand /
M.A.C Travel Retail

Role /
Design Adaptation
Program Development
Hardware Technical installation