The Macallan

Double Cask 12 Launch Party

The Macallan is the world’s most precious single malt whiskey. In 2016, have a new product – The Macallan Double Cask and client would like to deliver the light Art performance in the product launch party.Dani Tsang as a creative lead to design the lighting interaction idea, and also develop the LED stick device and programming for lighting performance and animation adaptation.
Guests can watch the lighting illustration (The Macallan element) in the party and it is an interactive element to deliver the Double Cask key message.