The Macallan

Double Cask 12 Launch Party

The Macallan is the world’s most precious single malt whiskey. In 2016, have a new product – The Macallan Double Cask and client would like to deliver the light Art performance in the product launch party.Dani Tsang as a creative lead to design the lighting interaction idea, and also develop the LED stick device and programming for lighting performance and animation adaptation.
Guests can watch the lighting illustration (The Macallan element) in the party and it is an interactive element to deliver the Double Cask key message.

 

Client / 
The Macallan

Role / 
Light art performance
LED device development
Customize Programming for LED device


Credit /
 
Project Lead – Dani Tsang
Lighting Artist – Soya
Device Production – ViDe Thai Team

 

More case

Qeelin 

Machine Learning Animated Booth #Shanghai BOBOcollection Launch
View Case Study

Ralph Lauren 

Personalised Pink Pony Greeting Card Experience 2021
View Case Study

Jimmy Choo 

Digital Journey for JIMMYCHOO / ERIC HAZE collection CN Launch 
View Case Study

MCM 

Digital Jackpot Game #Sanya 10.1 Golden Week Activation
View Case Study

Contact Us

Keep In Touch!

Any time, Anywhere

ViDe Insight Asia 2017
Copyright © 2017 ViDe Insight Limited. All rights reserved.