To celebrate the launch of HD skin foundation with MakeupForEver Travel Retail market, ViDe crafted a digital motion experience that aligns with the message #FOCUSONME to highlight the naturalness and texture of the new product. Hence, two checkpoints are designed to perfectly illustrate the flawlessness of the new product.
Users can first visit the interactive product display table for product details. By picking up one of the products, the system can detect and define the product and the screen will show the product details automatically. It shows the benefits, the usage and recommendations for guests in accordance with each different product.
Guests are then invited to play a game associated with the theme #FOCUSONME. They will have to capture the new HD skin foundation by following the camera angle shown on the screen. Capturing all the 5 foundations among other products in 20 seconds will be rewarded with a small sample. However, pressing the wrong product will deduct the time instead.
We successfully created an immersive journey that highlights product characteristics by fully utilizing the technology of motion detection and gaming marketing.
Make Up For Ever APAC
Design & Layout production
Event Venue Technical Support
Creative & Account Servicing – Vicky Yu
Design – Charlie Hung & Carol Wong
Program – Nam Chan
3D Animation – Mingyan Chan
Installation – Eric Kwong
Digital Motion Game