Maserati

Mobile Membership Program

Maserati is a luxury automobile brand. In 2020, the brand appoints ViDe team to develop the mobile membership program for their VIP. Members will receive the mobile message with the unique URL, and the portal will recognise and record the members’ favorite to define the segment. Marketers can check the backend portal to set up different life-cycle campaign to re-target the existing members.

 

Client /
Maserati Hong Kong

Role /
Mobile Message Program
Uniqle Web URL portal
Backend PHP Development

 

 

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