MCM Worldwide

2020 Christmas Collection – Instagram Augmented Reality

MCM is our key client in the APAC market. In 2020, the brand appoints ViDe team to develop the Instagram augmented reality filter (IG AR filter) application to present the Christmas collection. Customers can visit the MCM store and scan the QR code in the window display, then QR code will activate the IG AR filter to display the animated augmented reality effect; customers can enjoy the memorable animation and capture the selfie video to share to Instagram stories. This IG AR application develops for APAC 6 market to promote the Christmas campaign, and we also develop the web AR application version for China market using.


Client /
MCM Worldwide Global Team

Role /
User Interface & Production
3D Modelling Adaptation
Instagram Augmented Reality
Web Augmented Reality Application

Credit /
Account Servicing – Cheryl Lo
Design – Ian Chu
Digital Producer –  Benice Tang


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