MCM

SAMBYPEN POPIN Collection Launch – Instgram AR Filters

MCM is one of our global key accounts. In 2021 spring, the brand appoints ViDe team to develop the Instagram AR filters for the SAMBYPEN POPIN collection launch. Customers can scan the QR code in the display window to activate the gaming. The augmented reality filters have the 3D animate effect with facial recognition, customers can take the selfie and share the video to the social media channel.


Client /
MCM Worldwide

Role /
User Interface & Production
UX Journey & Modeling
3D Modelling
Augmented Reality Development

Credit /
Account Servicing – Sophie Yeung
Design Production – Ian Chu
Game Program – Benice Tang

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