MCM Worldwide

SS21 Collection Launch – Instagram Augmented Reality

MCM is a global luxury fashion brand worldwide. In 2021, the brand appoints ViDe team to develop the SS21 interactive experience. We apply the Instagram augmented reality application to deliver the brand new collection key element and feature end customers. Customers can scan the QR code in the brand flagship store window display, then the QR code link will activate the customer’s Instagram AR camera function to enjoy the augmented reality experience and can capture the video to share to the social media channel.

 

Client /
MCM Worldwide Global Team

Role /
User Interface & Production
3D Modelling Adaptation
Instagram Augmented Reality
Web Augmented Reality Application

Credit /
Account Servicing – Cheryl Lo
Design – Ian Chu
Digital Producer –  Benice Tang

 

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