#AW2022 Christmas Collection Launch – Chroma Key Social AR Filters

MCM is one of the global key accounts in ViDe Insight. In 2022, brand marketers appoint ViDe team to develop the Chroma key with motion detection social Augmented Reality filter for brand retail store engagement. Customers can scan the QR code in the store window to open the Augmented Reality filter, then the program recognizes the face and detection the motion to activate the augmented reality effect for customers’ selfies and share to social media.


Client /
MCM Worldwide

Role /
Design Adaptation
Spark AR Programming

Credit /
Account Servicing – Venice Kee
Design – Carol Wong & Charlie Hung
Program – Katie Chow


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