MCM appoints ViDe team to design the retail digital activation for Singapore Marina Bay store engagement. When visitors finish the purchase in the store, can join the tablet-based digital game, customers can earn points in the game to redeem different tier souvenirs. The program also has the backend portal to show the game result and data for marketers’ post-campaign analysis.

Client /
MCM Worldwide

Role /
User Interface Production
Animation Production
Tablet Application Development
APAC Server Integration