MCM Worldwide is one of key account in ViDe Insight Group. In 2023, brand launch the Valentine day digital campaign and appoints ViDe team to develop the instagram AR filter game to engage the retail store customers. Customers can scan the QR code in the store window display to access the game filter. When customers take the AR filter selfie, will activate the AR chroma key effect to capture the video, then customers can share the AR video to the Instagram stories.

Client /
MCM Worldwide

Role /
Design Production
Spark AR Development

Credit /
Account Servicing – Vicky Yu
Design – Carol Wong & Charlie Hung
Program – Katie Chow