MCM Worldwide is one of key account in ViDe Insight Group. In 2023, brand launch the SS23 digital campaign and appoints ViDe team to develop the instagram AR filter game to engage the retail store customers. Customers can scan the QR code in the store window display to access the game filter. AR filter program will detect the customer’s head to control the virtual car, customers can play the game and also capture social video to share to instagram stories.

Client /
MCM Worldwide

Role /
Design Production
Spark AR Development

Credit /
Account Servicing – Vicky Yu
Design – Carol Wong & Charlie Hung
Program – Katie Chow