MCM

2021 HK Time Square Store Opening Campaign – Motion Detection Gaming

MCM is one of the global key accounts in ViDe Insight group. In 2021, brand launch the new store in Time Square and plan to deliver the digital engagement for store opening campaign, the client approaches the team to develop the in-store digital engagement, we produce motion detection gaming and digital machine in the store entry area when customers show their hand in front of the digital machine, the program will recognize the motion to activate the game, customers can use the hand to touch the cartoon icon to collect the points, and also take a selfie with the animate frame, finish the selfie that program will generate the QR code to let customers download the soft copy.


Client /
MCM Worldwide

Role /
User Interface & Production
Animation Production
Unity Game Application
HTML Development
PHP Application Development
Hardware Purchase & Installation
Maintenance & Technical support

Credit /
Idea & Creative – Venice Kee
Project Management- Nick Chan
Design Production – Charlie Hung
Animation – Mingyan Chan
Game Program – Nam Chan
Technical Installation – Anson So

 

 

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