Mercedes Benz

All Kinds of Strength Project Launch – Digital Interactive Journey

Zung Fu launches the All Kinds of Strength Digital Activation for Mercedes Benz. Brand marketers appoint ViDe team to develop the digital journey. Customers need to register the personal information to get the mobile pass first. then visit the Mercedes Benz showroom to finish 3 checkpoints to pass the challenge.

Checkpoint 1: Video Game Challenge
Customers can show the mobile pass QR code for digital machine, then watch the brand product video to pass the challenge
Checkpoint 2: Digital Parking Game
Customers can choose a favorite Mercedes Benz model to finish the parking game.
Checkpoint 3: Atmosphere Light Game
Customers need to choose the right color atmosphere for different Mercedes Benz models.
Redemption: Customize Souvenirs
Show the mobile pass to tablet scanning, then the program will show customers finish 3 checkpoints after that artist will assist the customer to illustrate their name in the brand souvenirs.

 

Client /
Zung Fu Hong Kong

Role /
User Interface & Production
Digital Pass RSVP Program
Game Machine Programming
Augmented Reality Video Capture
Hardware Rental
Machine Production
Technical Support

Credit /
Digital Producer – Nick Chan
Account Servicing – Phoebe Chow
Design – Ian Chu
Web Program – Chris Yip
Game Program – Nam Chan
Production – Anson So

 

 

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