MGM Grand Macau

Sparkling New Year Celebration 2018 Event

In order to infuse more interactive and excitement to the brand event, MGM Macau decided to launch an interactive digital game installation on-site. Therefore, MGM Macau appointed ViDe Insight to providing one-stop solutions from idea development, game and layout design, programming to installation setup, enabling a seamless O2O experience.

To draw the attention from event guests, bling bling and motion interactive are centered on the idea. With 3D CG after effect, we create a virtual butterfly, champagne & sparkling animation, guest need to interact with virtual items, and monitor will show the 3D after effect when program detect the guest’s motion. Finish the motion detection gaming, monitor will pop up the unique QR code for social media platforms sharing. Program support Facebook, Weibo and Wechat hash tag sharing for Offline to Online experience.

The event was held for only 2 days but the result was very impressive. A lots of selfies were shared on Wechat, amplifying the reach and impressions of MGM Macau and resulting in the brand new O2O user journey for audiences.

Client / 
MGM Macau

Role / 
User Interface
Idea Generation with User Experience Modelling
Event Management
Motion Detection Programming
3D CG Effect and Animation Production
Augmented Reality Development
Hardware Device Rental and Support

Credit / 
Nick Chan, Ian Chu & Jacky Lui
Producer – Nam Chan & JoJo Leung

 

Motion Detection with AR Effect 

 

Gold Butterfly & Champagne Effect 

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