MiuMiu Perfume, a premium perfume brand from Coty group. In 2019, brand launch the travel retail pop up store in Changi Airport for new product launch and Interactive engagement. This project aims to raise potential customers’ awareness of MiuMiu new TWIST perfume product. It also includes product information and highlights Miu Miu’s unique selling points. This campaign was held in the new year, from 18 Jan to 28 Feb, to promote MiuMiu Perfume ’s new product. Since the new product is exclusive for female, the project focuses on immersive and galaxy.
ViDe team develop the transparent screen as a photo-opts backdrop. The device also can display new product animation and transparent effect. When the sensor detects the motion, will display the cyber animation in the transparent screen. In the pop-up store area, also can provide the photo-taking gaming and tablet interactive game for visitors joining and redemption.
JOX Design / Miu Miu Perfume
Transparent Sensor Programming
Event Management & Support
Hardware Installation & Rental
Project Management –Ruby Alice Goh
Design – Nunista Elle
Programming – Chanisara Orgawan
Event Production – Oscar Wanla