mTm Skincare

Custom-Blended Lightness Mix Product Launch Event

mTm is a multi-faceted brand and founded in Japan. Brand launches the Custom-Blended Lightness Mix Product in 2018 Autumn and would like to present a brand philosophy that designs your life by embracing the customized skincare solutions that are tailor-made by mTm.

Through Custom-Blended Lightness Mix product protect your skin and avoid the air and environment pollution affect the skin quality. Brand marketers want to deliver this core message to event guests. ViDe team study and analyze the brand and product feature and make use of the full interactive experience in the event for brand message delivery.

ViDe team develop the event management application for guests RSVP and participate in the interactive game. An application can show the guest’s personal information and output the QR code as an event pass. After device scan and read the guest’s event pass QR code, guest can join the motion detection gaming.

Through over 150″ projection display deliver the immersive environment to guests, ViDe team apply Japan famous view in the application, guest moves the own hand which can control the game; we use of augmented reality to present the game effect.

In game starting page, the display screen has full pollution smoke, guests need to move their own hand to clear smoke; the game result depends on the display screen having how many smoke percentages.

 

Client /
mTm Lab Japan

Role /
User Experience Model
Idea Generation – Interactive Part
Motion Detection Programming
Augmented Reality Application
Event Management Program
Hardware Device Rental and Support

Credit /
Account Servicing – Nick Chan & Grace Lam
Design – Ian Chu
Animation – Nam Chan & N Choi
Program Development – Matthew Hsu, Chris Yip & Henery Leung
Booth Production Agency /Curious Events

 

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