CBRE

“Stone Rise” Body Detection Experience

CBRE agency appointed the ViDe team to create an innovative interactive body detection experience for the “Stone Rise” retail property at 200 Nathan Road. We provided comprehensive support from conceptual design, interactive sensor programming development, hardware integration, to overall user journey optimization, aiming to enhance the appeal of the property showcase space and visitor engagement.

The installation centers on a 150-inch high-resolution LED screen, paired with advanced body detection sensors (utilizing infrared or radar technology to precisely capture human contours and movements). Visitors simply step onto the designated interactive stickers on the floor, triggering the program instantly. The system detects the user’s body position and posture, generating real-time responsive visual effects. A cute panda cartoon character appears on the screen, fully mimicking the user’s body movements in real time—for example, raising hands, jumping, turning, or posing in various ways, the panda synchronizes perfectly, allowing visitors to experience highly realistic body tracking technology firsthand. This contactless, real-time interaction design not only delivers immense fun and surprise but also lets visitors personally feel the advanced body detection capabilities, while the adorable panda character adds warmth and joy, effectively communicating the property’s modern, lifestyle-oriented, and innovative selling points, such as spacious layouts, natural lighting, and convenient living, deepening emotional connections and impressions with potential tenants or buyers.

Through this experience, the ViDe team successfully transformed traditional property showcases into a highly immersive digital interactive platform, increasing visitor dwell time, enhancing brand impression, and generating more potential client inquiries for CBRE—perfectly demonstrating how technology can empower commercial real estate marketing.


Brand /
CBRE

Role /
Design Adaptation
Program Development
Interactive Sensor
Technical Support

 

 

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