In 2025, we partnered with Nespresso brand agency to elevate their summer event at K11 Art Mall. Inspired by the nostalgic Y2K era, the event was designed to captivate visitors through innovative digital interactions, fostering deeper brand engagement. Central to this experience was a bespoke Y2K-style fisheye photo booth, showcasing Vide Insight’s unparalleled ability to merge cutting-edge technology with creative flair.

The Y2K-style fisheye photo booth quickly became the event’s highlight. Drawing from the bold aesthetics of the early 2000s, the booth featured a fisheye lens that produced distinctive, wide-angle photographs imbued with retro charm. Attendees could instantly share their images on social media platforms, significantly extending the event’s reach and amplifying Nespresso’s brand presence online. Beyond its striking visual appeal, the booth was engineered for ease of use, ensuring a seamless and enjoyable experience for all participants. Complementing this centerpiece, Vide Insight integrated additional digital engagement tools, including interactive displays and augmented reality (AR) experiences. These features allowed visitors to explore Nespresso products in an entertaining and informative way, further enriching the event’s atmosphere and strengthening brand connection.

The Nespresso summer event at K11 Art Mall proved to be a triumph, driven by Vide Insight’s innovative approach to digital engagement. The Y2K-style fisheye photo booth, in particular, sparked widespread social media activity, boosting brand visibility and turning participants into enthusiastic brand advocates. This showcase underscores Vide Insight’s expertise in delivering impactful, creative solutions tailored to high-profile events, solidifying their reputation as a trusted partner in visual storytelling.

Brand /
Nespresso

Role /
Design Adaptation
Program Development
Hardware Technical installation