Nissan

New GTR Launch – Create Augmented Reality License Plate

Nissan launches the 2018 GTR model, the brand would like to deliver the immersive experience for new GTR launch event. ViDe create a new idea for guest create their own license plate with augmented reality program.

To display the brand image and enhance audience’s understanding of the transformation of new GTR, ViDe team developed an AR license program for Nissan.

In combination with the physical model, AR tags are shown above corresponding new GTR model through tablets. By tapping the AR tags, more details of different parts of the new GTR model is displayed through word content and images. Different from the traditional launch event, this unique and interesting AR automobile license experience creates a strong impression on the audience.

Guest can through the tablet enter the favorite wording, and tablet defines the augmented reality tag to display the customize AR license; guest can take the photo with their customize license and new GTR. This experience helps the Nissan to take a great result and conversion. Over 80% guests join this augmented reality experience in this launch event.

 

Client /
Nissan

Role /
User Interface
IOS Application Development
Web Augmented Reality Programming
Hardware Device Rental and Support

Credit /
Project Management – Nam Chan
Design & Creative – CW Chu
Programming – Eric Mok

 

 

Application Highlight 

 

Event Highlight 

More case

Qeelin 

Machine Learning Animated Booth #Shanghai BOBOcollection Launch
View Case Study

Ralph Lauren 

Personalised Pink Pony Greeting Card Experience 2021
View Case Study

Jimmy Choo 

Digital Journey for JIMMYCHOO / ERIC HAZE collection CN Launch 
View Case Study

MCM 

Digital Jackpot Game #Sanya 10.1 Golden Week Activation
View Case Study

Contact Us

Keep In Touch!

Any time, Anywhere

ViDe Insight Asia 2017
Copyright © 2017 ViDe Insight Limited. All rights reserved.