Qeelin

2021 Shanghai BOBO Collection Launch Event – Machine Learning Chroma Key Video Booth

Qeelin is a luxury jewelry brand in the Kering group. In 2021, the brand launches the Qeelin BOBO collection launch event in Shanghai, and the brand agency appoints ViDe team to develop an interactive experience. Our team develops the machine learning chroma key video booth for the visitor’s engagement. Visitors can go to the booth digital machine area to activate the game, program will capture the video and machine learning will process the background analysis; then the program will output the personalized video with animated background. visitors can scan the QR code to WECHAT mini program to register their personal information first, then get the softcopy to share to Wechat social channel.


Client /
A-Event Agency

Role /
Unity Development
Machine Learning Programming
Hardware Rental
Event venue technical support

Credit /
Account Servicing – Kelvin Ko
Design Adaptation – Ian Chu
Game Program – Nam Chan
Hardware Management – Eric Kwok

 

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