RALPH LAUREN

Earth Polo 2020 – Instagram Augmented Reality Filters

Ralph Lauren is one of key account in ViDe Insight group. In 2020, brand launch the Earth Polo Social Digital campaign, and marketers appoint ViDe team to design the Instagram engagement campaign for interactive experience delivery. We apply the Facebook AR platform to develop the instagram augmented reality filters, customers can move the head to control the bear to receive the ball, and also customers can capture their moment to share to instagram stories.

 

Client /
Ralph Lauren

Role /
Design Production
Spark AR Development
Social Content & Media Placement

Credit /
Account Servicing –  Nick Chan & Sophie Yeung
Design – Ian Chu
Program – Benice Tang

 

 

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