Ralph Lauren

2021 Pink Pony Digital Activation

Ralph Lauren is one of ViDe Insight group key account. In 2021, brand marketer appoints ViDe team to produce the Pinky Pony 2021 retail activation. We develop the digital clawing machine with personalized greeting cards to engage the visitors, customer can play the digital clawing machine first when catching the digital gift, the program will move to the pink pony greeting card part, customers can sign the personalized signature to create the greeting card, and the digital machine will drop the event gift at the same time.

Client /
Ralph Lauren

Role /
User Interface & Production
HTML Development
Vending Machine Programming
Hardware Rental
Event venue technical support

Credit /
Create & Account Servicing – Vicky Yu
Design – Charlie Hung
Game Program – Nam Chan
Hardware Management – Anson So




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