POLO Ralph Lauren

Pink Pony Instagram Augmented Reality Filter Application

POLO Ralph Lauren is an international fashion brand. In 2020, the brand launches the Pink Pony 20th anniversary campaign, ViDe team support the development of the Instagram Augmented Reality filter to deliver the brand DNA and CSR philosophy to the public. Users can open the InstagramAugmented Reality to enjoy the augmented reality filter effects and share FB/IG stories. Application support over 10 cities to enjoy the unexpected Augmented Reality experience.

 

Client /
Ralph Lauren Asia Pacific

Role /
User Interface & Production
Spark AR Development

Credit /
Account Servicing –  Sophie Yeung
Design – Ian Chu & Pinky Li
Animation – Mingyan Chan
Program – Benice Tang

 

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