Ralph Lauren

RL 50th Anniversary Celebration Event 

Ralph Lauren, is a global top American fashion designer brand. In 2018, brand launch the anniversary activities for celebration 50 years brand birthday.

Ralph Lauren articulated a highly personal and powerful vision of a life well lived, and of the people, place, and things that inspire his work. Brand Hong Kong team want to deliver this brand value through the memorable way in the event.

ViDe team develop the photo capture program when the photographer finishes the photo taking, image data will in-sync to the system and show to Ipad application photo gallery. Guests can choose their favorite photo print out and take the soft copy by email.


Client /

Ralph Lauren

Role /
User Experience Model
Idea Generation
Photo Capture Programming
Image Gallery Application
Event Management & Support

Credit /
Account Servicing – Nick Chan
Design – Ian Chu
Program – Kevin Leung
Producer – Alan Yau

Application Part


Event Highlight

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