Resort World Sentosa

China tourists targeting campaigns Macau District Promotion

Resort World Sentosa is a luxury resort and entertainment brand in Singapore. In 2019 winter, the brand launches China tourists targeting campaigns in Macau. Through the media, channel to display the mobile message to China tourists, customers click the URL to the campaign site, mobile site have different offer for tourists booking, customers can purchase or book the specific offer in the website. The program and system can monitor different mobile user traffic and interest for analysis.

Client /
Resort World Sentosa

Role /
Media Channel Planning
Visual Adaptation
Web Triggering Programming

Credit /
Content – Jacky Lui
Execution – Nick Chan



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