Sony PlayStation Asia

ACG 2017 Event – PlayStation
Trophy Hunter Experience Transformation Project


In the ACGHK 2017, Sony PlayStation sets the booth, offers game demos and promotions. ViDe Insight is then tasked to provide seamless interactive experiences to audiences and generate online buzz via on-site digital installations.

We are developing the pre-registration for public for event RSVP part. System will send the confirmation email with event QR code to users.
Through the social listening tools to monitor the community buzz, reaction & engagement to design the experience transformation part.


The participants, who can show the confirmation email with QR code for event application scanning. System will activate the users record for game starting.
Participants need to finish the mission to get the stamp (QR code), Client and ViDe design 12 missions for participants, pass the challenge who can get the stamp and souvenirs.

Mission task cover the social share, O2O experience, VR game, Live Steam gaming, PlayStation game trial, Second screen gaming, instant lucky draw.
To have better user experience, when users finish different mission; stamp collection application will pop up tips for next challenge.

Coming over to the second screen gaming machine at ACG- Sony PlayStation Booth, the participant just has to open the QR code scanner and system will connect the participants mobile device.


The Experience Transformation solution enjoyed a great success. The event was held for first 3 days but the result was very impressive. Over 3,200 audiences enjoyed the interaction experience and Trophy Hunter gaming.

Meanwhile, a lots of social share feed were shared on Facebook, amplifying the reach and impressions of Sony PlayStation’s Facebook & Instagram Fan Page and resulting in the brand new O2O user journey for audiences.


Client / 
Sony PlayStation Asia

Role / 
Experience Journey
User Interface
Web Development
Apps Development
Stamp Collection Game
Second Screen Gaming Development
Social Listening Monitoring

Credit / 
Nick Chan, Ian Chu, Kevin Leung & Henry Hui




Experience Journey



Mission Challenge



VR Game Zone and Second Screen Gaming Experience



Event Checkpoint Capture



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