TheHub Shanghai

Alice Into The Rabbit Hole – Shanghai Station #Full Immersive Experience

The Hub is the luxury shopping mall in Shanghai.  The company is owned over 200 Fashion and Jewelry brands in the shopping mall.
Alice Into The Rabbit Hole is a Korea license pop-up event and this theme applied in Beijing, Hong Kong and now come to Shanghai.
Event set over 11 immersive check-point for guests experience, guests can go through different check-point for photo taking, enjoy the immersive experience and get the digital incentive. We got the good result in this event, had the 12,000+ traffic record in this event and got the 100,000 + social noise in social media channel (Weibo, TikTok & Wechat).

Immersive Room – Secret forest / Rabbit hole / Tears pool
Make use of animation projection in different material to create an immersive room experience, guests can take the photo here as a photo opts.

Crazy madness
Create a voice bot installation device, the program will recognize the voice to response open or close status.

Happy Unbirthday
Insert your birthday, the machine will show personality and result; result relates to the different level incentive.

Day Dream Photo Room
Project different colour to create an unexpected photo experience.


Client /
i-Research Digital

Role /
User Interface
UX Modelling
Immersive Projection Installation
Voice Detection Application
Unity Application Programming
Hardware Production and Installation

Credit /
Account Servicing – Nitta Yam & Oscar Wanla
Producer -TK Chen
Design – Kiki Bong & Vicki Zhou
Apps Programming – Johnny Shum
Event Production & Management -Ruby Alice Goh


Secret forest


Rabbit hole



Tears pool




Happy Unbirthday 



Crazy madness



Day Dream Photo Room 






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