Tiger Beer

Crystal Cold Digital Activation with Roadshow

Tiger is a beer brand in the Heineken group. In 2019 summer, brand launch the Crystal Cold Filtered Activation Campaign in Kuala Lumper. Design an -1c Ice experience, produce the icebox decoration and install the Tiger Crystal Cold bottle in the ice-cold wall. Guests can walk through the ice-cold wall and go to the ULTIMATE Refreshment zone, guests can take the selfie photo in different photo-opts with the hashtag; then share to social media to join the lucky draw. Campaign connects over 100 influencers to boost the social noise and traffic to the activation pop-up store.


Client /
Six Element

Role /
User Interface Production
Promoter Management
Web Form RSVP Platform
Web Game Application

Credit /
Project Management -Ruby Alice Goh
Design & Program – Nunista Elle



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